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Privacy Policy.
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Zen Research LTD registered in England and Wales with registration number 07310347, registered at 59 Victoria Road, Surbiton, Surrey, England, KT6 4NQ (“we”, “us” and “our”). Our website address is www.zenresearch.co.uk This privacy policy describes how and why we obtain, store and process data which can identify you directly or indirectly, such as your name and location data. This policy applies where we are acting as a data controller for the personal data of any individual or group of individuals who use our service as a business seeking research support (“Clients”) and or as participants in research (“Participants”). We do update this policy from time to time so please do review it regularly. If you would like to get in touch, you can contact us by post to our registered address, or by email to info@zenresearch.co.uk


References to the processing of information includes the collection, use, storage and protection of data. For your security, personal data collected by us will only be processed in accordance with this privacy policy.

References to Clients and Participants include any potential clients or potential market research participants who visit our Site but are yet to participate in our services.

References to “data”, “data controller” and “personal data” shall have the meaning given to them in Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 on the protection of natural persons with regards to the processing of personal data and on the free movement of such data, known as General Data Protection Regulation (GDPR). In this privacy policy, unless the context requires a different interpretation:

  1. the singular includes the plural and vice versa;
  2. a reference to a person includes firms, companies, trusts and partnerships;
  3. "including" is understood to mean "including without limitation";
  4. reference to any statutory provision includes any modification or amendment of it;

Your security

We take your privacy and data security very seriously. We will ensure that any information obtained from you is treated as private and confidential by us and anyone else involved in our market research chain.

To prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the data we process. Anyone processing personal data in our team or on our behalf must do so in accordance with this policy and on the basis that we are satisfied that they can and will adhere to our high standards for data protection and security.

The transmission of information over the internet is inherently insecure, and we cannot guarantee the security of data sent over the internet. We do however ensure that all data we send is encrypted so as to minimise these risks.

Information we collect and why

We may collect data from you in the following circumstances:

When you visit our Site

In the case of Clients, when you provide us with information either online, in person or on calls, when commissioning us or considering commissioning us to undertake market research on your behalf

In the case of Participants, when you provide information to us within the detailed questionnaire carried out with you by our marker research interviewers.

In the case of Participants, when you participate in market research with us

Site Data

Site Data may include your IP address, email address, browser type and version, location, source of referral, length of visit, pages you view, search queries you make and general use of our Site. We may process Site Data to analyse access to and use of our Site by Clients and Participants. We do this in order to monitor, track and improve our Site and the services we provide. We use Site Data collected to maintain accurate internal records of our engagement with Clients and Participants. These records impact our business activities and decision-making. We may also use Site Data to engage with Clients and Participants in the future, for example to market our services and/or provide information to them by email or otherwise.

Client Data

The data we hold may include any confidential or other business information provided by you or your agencies, online, in person or on calls, when commissioning or considering commissioning JHR to undertake market research on your behalf.

We use your data to manage our relationship with you, to manage the contracted work, to manage payment and to comply with legal or regulatory obligations.

Market Research and Participant Data

Market Research Data includes any and all information you provide us with in the course of any market research. Usually this will be in the form of responses to a market research questionnaire. We provide this information to Clients in an edited and user-friendly report so as to provide them with actionable insights and data for their relevant projects. Market Research Data is processed and only sent to end Clients on an anonymised basis unless you give your express consent for your personal details to be passed on to them. We may share your data with our research partners purely for market research purposes.

Any of the above forms of data may include information which communicated electronically, in writing, in a meeting or on the phone. We are entitled to process any personal data listed here where necessary to comply with any legal obligations which we are subject to; to establish or defend any legal claims so as to protect our or your legal rights or the legal rights of other interested parties; or to obtain or maintain our own insurance coverage or obtain professional advice; or to otherwise manage business risks (including the risk of selecting the same Participant for a Client on more than one occasion).

All information obtained from you will be treated as private and confidential. To prevent unauthorised access or disclosure, suitable physical, electronic and managerial procedures have been put in place.

Anyone processing personal data on behalf of Zen Research LTD must do so in accordance with this policy.

Information we disclose

We are permitted to disclose your

if we have a legal obligation to do so, or in order to protect other people’s property, safety or rights.

we can exchange information with others to protect against fraud, credit risks, or other similar business risks where it is in our or your vital interests to do so.

We use third parties to store personal data, such as Tresorit, DropBox and ICloud.

Where any of your data is required for such a purpose, we will take all reasonable steps to ensure that your data will be handled safely, securely, and in accordance with your rights, our obligations, and the obligations of the Third Party Data Partners under GDPR and the law. However, we cannot control the data protection policies of Third Party Data Partners.

International Transfers of Data outside the European Economic Area (“EEA”)

The information storage facilities of our web hosting services, and of some of our Third Party Data Partners are located outside of the EEA, such as in the US. Your information will be held securely on protected UK computers, plus cloud back-up compliant within the EU-US Privacy Shield, and retained only for as long as necessary as described elsewhere in this document

Whilst we make all reasonable efforts to ensure our Third Party Data Partners comply with the standards of the GDPR, you acknowledge that we cannot control use of such personal data beyond our reasonable control.

Retention of Data

Personal data that we process for any purpose will not be kept for longer than is necessary for that purpose. Subject to overriding legal requirements, as a minimum we will store and retain your personal data for as long as is required to provide our market research service to our Clients.

Whilst it is not possible to specify precisely in advance for how long your personal data will be retained, the period of retention will be determined based on whether or not you remain our Client or whether or not you still wish to participate in or market research with us.


Our Site may contain links to other websites of interest. However, once you have used these links to leave our Site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such websites and such websites are not governed by this privacy policy. You should exercise caution and look at the privacy policy applicable to the website in question.

Your rights

You, as the data subject, may request deletion of your data at any time in writing, subject to any overriding legal requirement for its retention. This can be in writing to us at our above stated address or alternatively you can send an email to info@zenresearch.co.uk if you would like to get in touch.

You are entitled to:
  • request access to, deletion of or correction of your personal data;
  • make a complaint to a supervisory authority.

You can modify or withdraw your consent at any time by notifying us, although please note this may affect the extent to which we are able to provide our services to you or interact with you in future whether as a Client or Participant.

Please note that we are not permitted under our commitments to Clients to send a Participant or participant information to them more than a certain number or times for market research. For this reason, we reserve the right at all times to retain relevant information required to ensure that we meet this commitment, particularly in relation to records of previous attendance at market research.


This Site may place and access certain cookies on your computer. We use cookies to improve your experience of using the Site and to improve our range of services. We have carefully chosen these Cookies and have taken steps to ensure that your privacy is protected and respected at all times. Such information will not identify you personally; it is statistical data which does not identify any personal details whatsoever.

All cookies used by this Site are used in accordance with current UK and EU Cookie Law.

Our advertisers may also use cookies, over which we have no control. Such cookies (if used) would be downloaded once you click on advertisements on our Site.

You should ensure that your internet browser is up-to-date and that you consult the help and guidance provided by the developer of your internet browser if you are unsure about adjusting your privacy settings.

Dispute Resolution

Parties to this privacy policy will use their best efforts to negotiate in good faith and settle any dispute that may arise out of or relate to this privacy policy or any breach of it.

If any such dispute cannot be settled amicably through ordinary negotiations between the parties, or either or both is or are unwilling to engage in this process, either party may propose to the other in writing that structured negotiations be entered into with the assistance of a nationally accredited and certified mediator before resorting to litigation.

If the parties fail to resolve the dispute(s) within 60 days (or such longer term as may be agreed between the parties) of the mediator being appointed, or if either party withdraws from the mediation procedure, then either party may exercise any right to seek a remedy through arbitration by an arbitrator to be appointed by a nationally accredited and certified arbitration body.

Any dispute shall not affect the parties’ ongoing obligations under this policy.

This Agreement will be governed by and interpreted according to the law of England and Wales. All disputes arising under the Agreement will be subject to the exclusive jurisdiction of the English and Welsh courts.